Mediated Public Diplomacy: A Strategic Contest over International Agenda Building and Frame Building.

Citation:

Tamir Sheafer and Itay Gabay. 2009. “Mediated Public Diplomacy: A Strategic Contest over International Agenda Building and Frame Building.” Political Communication, 26, Pp. 447 - 467. Publisher's Version

Abstract:

A study analyzed the competition between two rival national actors for access to and influence over the international media as part of their ongoing campaigns to sway international policymaking and gain political control. Two strategic acts were selected: Israel's disengagement from Gaza and the general elections in the Palestinian Authority. Data were obtained from analysis of all relevant messages regarding Israel and the Palestinians from four message sources—the Israeli government, the Palestinian Authority, the U.S. government, and the British government—and the national media of the U.S. and Britain from May 2005 through January 2006. Findings revealed that cultural and political congruence between a foreign state and an adversary affords that antagonist an advantage over its rival actor. However, findings indicated that the antagonist actor is nonetheless obliged to compete with the agenda and frames of foreign governments and media outlets. Findings and implications are