Detecting Campaign Effects in Imbalanced Campaigns: The Likud's Intra-Party Referendum over Sharon's Disengagement Plan.

Citation:

Tamir Sheafer. 2005. “Detecting Campaign Effects in Imbalanced Campaigns: The Likud's Intra-Party Referendum over Sharon's Disengagement Plan.” In Conference Papers – International Communication Association, Pp. 1 -23 . Publisher's Version

Abstract:

The article focuses on the detection of minimal effects in imbalanced political campaigns. The minimal effects hypothesis is slowly loosing its paradigmatic position in the field of political communication. Among the reasons for this paradigmatic change are the recognition in importance of the indirect cognitive effects of the campaign. These include findings on the educational role of campaigns, campaign effects on voter turnout and the short-term effects of campaign events.