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Frame Building in Mediated Public Diplomacy | Prof. Tamir Sheafer

Frame Building in Mediated Public Diplomacy

In recent ye­ars, there has been a growing interest in the role of public diplomacy in international conflicts. Mediated public diplomacy is defined as organized attempts by a government to exert as much control as possible over the way state policy is portrayed in foreign media. It is argued that frame building contests play a central role in mediated public diplomacy. Understanding mediated public diplomacy is central due to abundant evidence that media framing can have a significant effect on the public’s support for war and peace. Yet despite increasing interest in mediated public diplomacy and more generally in frame building, empirical examination and theoretical understanding of the field are still limited. This project proposes both a model and a method to facilitate empirical analysis of frame building in mediated public diplomacy.

This project is lead by Prof. Tamir Sheafer and Dr. Shaul Shenhav of the Hebrew University, with cooperation with Prof. Wouter Van Atteveldt of the VU University, Amsterdam.  

Relevant Publications

Sheafer, T., & Gabay, I. (2009). Mediated public diplomacy: A strategic contest over international agenda building and frame building.Political Communication, 26(4), 447–467.

Sheafer, T., & Shenhav, S. R. (2009). Mediated public diplomacy in a new era of warfare. The Communication Review, 12(3), 272-283.

Shenhav, S. R., Sheafer, T., & Gabay, I. (2010). Incoherent narrator: Israeli public diplomacy during the disengagement and the elections in the Palestinian Authority. Israel Studies, 15(3), 143-162.

Segev, E., Shenhav, S., & Sheafer, T. (forthcoming). Is the World Getting Flatter? A New Method for Examining Structural Trends in the News. Journal of the American Society for Information Science and Technology.

Sheafer, T., Shenhav, S., Takens, J., & van Atteveldt, W. (forthcoming). Relative Political and Value Proximity in Mediated Public Diplomacy: The Effect of State-Level Homophily on International Frame Building. Political Communication.

Sheafer, T., Ben-Nun Bloom, P., Shenhav, S. R., and Segev, E. (forthcoming). The conditional nature of value-based proximity between countries: Strategic implications for mediated public diplomacy. American Behavioral Scientist.

Yarchi, M., Wolfsfeld, G., Sheafer, T., & Shenhav, S. (forthcoming). Promoting Stories About Terrorism to the International News Media: A Study of Public Diplomacy. Media, War & Conflict, 6(3).